PwC report reveals 70% of Ghana’s CEO’s confident of economic growth in 2025

The 28th Annual CEO Survey issued by accountancy firm, PwC has disclosed that 70 percent of Chief Executive Officers (CEOs) in Ghana are self-assured of economic development in 2025. The review to greater extent proved that 48 percent of CEOs in Ghana are self-assured concerning their company’s income growth in 2025.

As explained by the review, while 77 percent of CEOs in Ghana have the confidence that Ghana’s economy would grow in 2025, highly decreased percentage (48%) are as hopeful about their own companies’ income growth in the same year.

“More enlightening is the discovery that Ghana’s CEOs are less optimistic about their businesses’ immediate possibility than when we asked them those questions just 12 months earlier—65% of Ghana’s CEOs, on that occasion, were very self-assured or self-confident about their company’s 2024 profit potential”, PwC reports highlighted.

The review solicited 4,701 CEOs in 109 countries and territories including Ghana from October 1 through November 8, 2024.

The worldwide and regional representatives in the report were proportionately to country not worth mentioning GDP so the CEOs’ thoughts are mainly representative all over principal areas.

“Nevertheless in this case, Ghana’s raw facts is centered on unbiased raw facts from the sample”, the review said. In his introduction, Country Senior Partner at PwC Ghana,  Vish Ashiagbor clarified that the review reveals clear paths into the minds of CEOs, giving deep understanding into what prevents them from sleeping at night as well as provides them hope about the future.

“With more CEOs in Ghana taking part in the review in comparison to last year’s, we have confidence that the passion showed in the outcome are representative of the opinion of the CEO community as a whole ”, he said.

He revealed that the crucial issues on the minds of CEOs in Ghana comprises economics, geopolitics, AI/ GenAI, and climate change.

He stated for example that CEOs in Ghana are encountering a host of near- or short-term shocks and sustainable growth– the outcomes of which are gradually felt, but which affects on the future of businesses and their clients are no less radical.

“What the discovery from the review verify is that shocks do not only bring difficulties—they bring chances too. And CEOs see these chances. Nevertheless, not all businesses are limber enough to target and make use of the chances that comes to light in the wake of these shocks”.

He urged CEOs and other peer business leaders to not be nonchalant with the development and achievements they attained in the short term.

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