Media Must Prioritise Issues On Climate Change- Akufo-Addo

President Nana Addo Dankwa Akufo-Addo has called on the African media to amplify the voices of those affected by climate change, especially in communities that are often overlooked.

The President emphasized the importance of environmental sustainability and urged the media to use their platforms to showcase innovative solutions and educate the public on environmental issues.

“It is essential to foster a culture of environmental responsibility among our citizens, particularly the youth, who are both the most impacted by climate change and the most productive agents of change,” President Akufo-Addo stated.

He also highlighted the significance of Artificial Intelligence (AI) in enhancing efficiency in news gathering and dissemination, but cautioned the media about the potential threat of AI to the integrity of their systems.

“This potential to enhance efficiency in news gathering and dissemination is unparalleled. AI can automate routine tasks, allowing journalists to focus on more complex and investigating personalised content, thereby increasing audience engagement and satisfaction,” President Akufo-Addo said.

Also read; Ghanaian Lawyer Expresses Doubts on Martin Amidu’s Petition Against Special Prosecutor

“While AI holds great promise, we must also be vigilant of the potential threat that it poses to the integrity of our media systems, especially regarding the spread of fake news, misinformation and disinformation”.

“As false information spreads rapidly through social media and other digital platforms, it becomes increasingly challenging for people to distinguish between fact and fiction. It is essential they are used responsibly and ethically,” President Akufo-Addo stated.

He, therefore, urged the media to work together and adopt ethical AI practices so that societies could be protected.

The President also encouraged media practitioners to strive to enhance freedom, drive innovation, and promote non-violent environmental sustainability in media practice. He emphasized that their work is not just about reporting the news or entertaining the public, but about shaping the future of their country.

The three-day African Media Convention, which was held on the theme “Enhancing freedom, innovation and environmental sustainability in a dynamic media landscape,” was attended by media practitioners from across Africa. The event aimed to reflect on the fundamental role of journalism on the continent and promote collaboration and knowledge sharing among stakeholders.

In conclusion, President Akufo-Addo’s speech at the African Media Convention serves as a powerful reminder of the importance of environmental sustainability and responsible media practice.

Kindly share our story on;  Media Must Prioritise Issues On Climate Change- Akufo-Addo

For more stories; click Here.