Sports

UEFA Final Confetti Features Thousands of Real Hardcore Fans

UCL Final Confetti Features Thousands of Real Hardcore Fans

UEFA Champions League final confetti features thousands of Real Hardcore Fans in world first from Heineken. As Real Madrid were crowned UEFA Champions League winner at Wembley on Saturday, two lucky fans watched as history was made

Thousands of fans were part of the most iconic moment of the 2024 UEFA Champions League final, with thousands of faces appearing on confetti that descended on Real Madrid as they lifted the famous trophy.

Heineken, which has been celebrating real hardcore fans throughout the year, immortalised the moment, following Madrid’s 2-0 win over Borussia Dortmund at Wembley on Saturday June 1.

Heineken had invited fans from around the world to be a part of the live celebration by submitting selfies ahead of the final, with their faces printed onto biodegradable confetti that was cleared up by Heineken after the ceremony.

Modric trophy — UEFA Final Confetti Features

HeinekenThis season Heineken has been refreshing what it means to be a ‘real hardcore fan’ by flipping stereotypes and celebrating the diverse tapestry of football supporters worldwide. The ‘Hardcore Celebration’ gave fans from around the world a way to be part of the final even if they weren’t able to be there.

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Winning the UEFA Champions League marks the pinnacle of European club football and the moment Luka Modric lifted the trophy saw Heineken honouring those that go above and beyond to support the beautiful game.

One lucky supporter that submitted an image was selected to attend the UEFA Champions League men’s final with his partner. Miguel Hernández, who hails from Spain and is a lifelong Madridista, shared how important his fandom is to him.

Heineken 2 Heineken“It is more than a sport, it’s like a universal language that gets people together,” he said. “You share experiences, community, cheering with your friends and connecting to others and gives you a sense of belonging.

“You suffer sometimes, but it’s worth it. Real Madrid represents to me all those values together.”

Heineken 3 — UEFA Final Confetti Features

HeinekenAnd being given the opportunity to attend the final is something he had dreamed of his entire life, when asked what he felt being able to see Madrid and Dortmund take to the hallowed turf his response was one of gratitude.

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“It was an amazing and pleasant surprise!” he said. “When I sent my participation I had this feeling that I would be one of the winners, this is a once in a lifetime event, and being there represents an incredible opportunity for me.”

Heineken has been a UEFA Champions League for decades and is on a journey to become the most inclusive brand in football, also sponsoring the UEFA Women’s Champions League.

Heineken(R) Celebrates Thousands of ‘Real Hardcore Fans’ by Helping Them Take Part in the UEFA Champions League Final Trophy Celebrations For The First Time Ever

Heineken(R) says cheers to the Real Hardcore Fans as thousands of fans faces adorn the celebration confetti during the UEFA Champions League Final 2024 Trophy Lift at Wembley

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LONDON, June 01, 2024 (GLOBE NEWSWIRE) — Tonight, Heineken(R) has created a way for thousands of ‘real hardcore fans’ to take part in the UEFA Champions League Final Trophy celebration, marking the culmination of the ‘Cheers To The Real Hardcore Fans’ 2024 campaign.

Following the final whistle, Heineken(R) engineered a clever way that truly immersed all ‘real hardcore fans’ in the Trophy celebration. For the first time in the competition’s history, real fans were part of the official Trophy lift. Thousands of supporters were immortalised in the celebration by being included in individual pieces of biodegradable confetti, cascading from the sky, symbolising Heineken(R) ‘s commitment to championing fan inclusion.

This season, Heineken(R) has been refreshing what it means to be a ‘real hardcore fan’ by flipping stereotypes and celebrating the diverse tapestry of football supporters worldwide. The ‘Hardcore Celebration’ at the UEFA Champions League Final in London marked the pinnacle moment of a season of honouring those that go above and beyond to support the beautiful game.

Fans from around the world took the chance to be part of this ‘Hardcore Celebration’ when the teams in the final had been decided by submitting a selfie to Heineken(R) ‘s campaign microsite. One lucky supporter that submitted an image was selected to attend the UEFA Champions League Final with a friend.

After the images of these passionate fans’ faces ‘brush’ against the newly appointed champions at the Trophy lift, and the confetti has been cleared away, those who took part will be left with a photo of the celebration featuring their own face, including them in UEFA Champions League history for the rest of time, thanks to Heineken(R) .

Heineken(R) will continue to challenge stereotypes by putting real hardcore fans at the centre of its football inclusivity campaigns celebrating the modern face of football fandom into next season.