WHO And TikTok to Collaborate on Health and Well-Being

The World Health Organization -WHO -intends to partner with TikTok to make evidence-based short videos that will educate the general public on health matters.

The organization is leveraging on the fact that recent stastistics indicate that one out of four young persons seek new content on social media platforms, such as TikTok on a daily basis.  This is  part of several efforts of the WHO to increase public education on important health topics of public concern.

Tiktok is one of the popular platforms that most young people visit daily. It has the capacity to influence the behaviour of people in both negative and positive ways.

From new dance trends, new fashion styles, trending political jargons to funny videos, social media has it all. Most people also learn how to make new recipes and food combinations on TikTok.  Soicial media platforms also provide the opportunity for influencers and others to make money thus reducing unemployment.

Unfortunately, there can be a lot of misinformation and exploitatation on these platforms. They serve as the means for targeted and unwelcome ads that target mostly young people. No one actually scrutinzes the validity of content kept out there even though there can be heavy legal consequences for misinformation.

The WHO, in collaboration with TikTok, aims to provide valid health tips  and information that can champion global action. Videos can both be entertaining and informative. Imagine watching a funny short video and getting to know how to perform CPR to a person.  How nice will that be?

This remarkable WHO collaboration is expected to empower content creators in the health niche through training programs on TikTok to enable them provide scientific health content to the millions of  people that use the platform on a daily basis. It also seeks to eradicate misinformation on health matters.

Live- saving first aid procedures can be taught to anyone irresspective of their educational background. Such procedures as CPR can be just what you need to survive in an emergency situation.  The WHO aims to achieve this and more.

Most developing countries do not have the capacity to provide timely and adequate health care to citizens. Health care centres are often far away from most people and simple emergency situations can cause serous damage before professional  help arrives.

Through this initiative, the WHO can increase health awareness on global health problems such as diabetes, malaria and HIV.

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