LG Electronics Introduces Enhanced NeoChef Microwave with African AutoCook Menus, Bringing African Flavoursto the Modern Kitchen
LG Electronics (LG) has launched its enhanced NeoChef Microwave, introducing 20 African AutoCook Menus designed to help consumers prepare authentic local dishes with greater ease, consistency and convenience. The latest addition to LG’s kitchen appliance portfolio reflects the company’s commitment to delivering localized innovations that cater to the unique cooking traditions and lifestyles of African households.
Developed through extensive research into African culinary habits and consumer preferences, the upgraded NeoChefMicrowave transforms everyday cooking by combining advanced Smart Inverter technology with intelligent AutoCookprograms specifically optimized for African cuisine. The result is a versatile appliance that goes beyond reheating to simplify meal preparation while preserving the authentic taste, texture and quality of traditional dishes.
The enhanced NeoChef Microwave features a spacious 42-litre capacity, powerful 1200W output, grilling functionality and LG’s Smart Inverter technology, which ensures faster, more even and energy-efficient cooking. It also comes equipped with an EasyClean™ antibacterial interior coating, intuitive touch-and-dial controls, and multiple cooking functions including grilling, roasting, baking, reheating, defrosting and fermentation, offering greater flexibility for modern kitchens.
At the heart of the new model is its expanded Popular Menu, which now features 28 AutoCook programs, including 20 African-inspired recipes carefully developed to suit local tastes. Consumers can now prepare popular meals such as Jollof Rice, Moi Moi, Poundo Yam, Coconut Rice, Fish in Curry Sauce, Asun and Suya Roasted Fish using preset cooking modes that deliver reliable, restaurant-quality results with minimal effort.
“African cuisine is celebrated for its rich flavours, diversity and cultural significance,” said Oktae Kim, Product Director, Home Appliances Solutions, LG Electronics West Africa. “With the enhanced NeoChef Microwave, LG combines advanced cooking technology with locally relevant innovation to help consumers prepare their favourite African meals more conveniently while maintaining the authentic taste and quality they expect. This launch reflects our continued commitment to developing products that truly meet the needs of African consumers.”
Beyond its African AutoCook menus, the NeoChef Microwave also includes a variety of Arabic and European cooking programs, allowing users to explore a broader range of international cuisines. Additional functions such as roasting, grilling, warming, proofing, defrosting and specialty cooking further position the NeoChef as an all-in-one solution for today’s home kitchen.
The introduction of African AutoCook Menus underscores LG’s commitment to meaningful innovation by combining cutting-edge technology with locally inspired solutions that simplify everyday cooking. More than just a microwave, the enhanced NeoChef serves as a reliable cooking companion that gives consumers greater confidence and convenience in preparing the meals they love.
The LG AutoCook NeoChef Microwave is now available at LG Brand Shops and authorized retailers across Accra, Kumasi and other locations nationwide.
For more information, visit https://www.lg.com/africa/grill-microwaves to see what the LG recipe book looks like, see https://www.lg.com/africa/lgneochef/cookbook-list
About LG Electronics
LG Electronics is a global innovator in consumer electronics and home appliances, committed to creating technologies that improve everyday life. Through customer-focused innovation and localized product development, LG continues to deliver smart, reliable solutions that enhance convenience, performance and sustainability for consumers around the world.
