Instagram prepping a potential Twitter competitor; app to reportedly launch in June
Instagram prepping a potential Twitter competitor; app to reportedly launch in June
Instagram is planning to release a text-based app that will apparently compete with Twitter.
Instagram is planning to release a text-based app that will compete with Twitter.
The company is currently testing the project idea with celebrities and influencers, according to people familiar with the matter. Instagram has been in discussions with select creators for months, though none of them has had access to the full version of the app, according to one of the people.
The app, which will be separate from Instagram but will allow people to connect accounts, may debut as soon as June, according to Lia Haberman, who teaches social and influencer marketing at UCLA and published a screenshot of an early app description. It may eventually be compatible with other Twitter competitor apps, including Mastodon, according to Haberman’s screenshot.
Instagram, owned by Meta Platforms Inc., didn’t immediately respond to a request for comment. Twitter’s chaotic takeover by Elon Musk has caused some users to look for alternatives, and created an opening in the market.
“Historically, we know Meta likes to sample and recreate features from other apps and third-party tools based on what they anticipate being popular with their users,” Haberman said. She noted that Musk has talked about turning Twitter into an “everything app,” with a lot of features besides informational posts. “Based on Meta’s track record borrowing from other platforms, it’s much more likely they’ll get there first by consolidating all these experiences they’re building.”
The Mumbai-based news site Moneycontrol.com reported Meta was exploring plans for a text-based app in March, saying it had the internal code name P92. Others have reported the code name Barcelona.
Meta shares, which had been trading lower early Friday, turned positive on the news, touching their highest level since early 2022. They ended the day down 0.5% at $245.64, but have more than doubled this year.


Dr. Joseph Wemakor to Grace ‘Farmers Care Program’ in Somanya as Special Guest
Ahafo Hwidiem NAIMOS Attack: Police invite MP for Asutifi North
DVLA boss summoned by OSP over GH¢4m bribe allegation
Michael Danso to Launch Autobiography ‘No More Tears in the Rain’ on Nov 15
GHS65,000 donated by Atlantic Lithium towards 2025 Nkusukum Odambea Festival
President Boko rallies Africa to self-reflection and integrity in Botswana as leaders unite to defend civic space, freedom
Donald Trump repeat warning to Nigeria, says ‘We’re going to take actions’
Amansie Rural Bank records GH¢36m pre-tax profit in 2024, marking over 200% growth.
2025 Internal Audit Conference: Deloitte Boss tells auditors paper audits are over — digitalization is now in charge